Candy-Themed Pop-Up Shops
The HI-CHEW Bite-Size Candy Shop is set to arrive in New York City in celebration of National Candy Month where consumers will be able to enjoy an immersive experience themed around the brand's signature candy.
The shop will be located in the Nolita neighborhood at 136 Elizabeth Street where patrons will be able to purchase some exclusive HI-CHEW flavors along with branded merchandise. Shoppers who make a $50 purchase will receive a complimentary HI-CHEW tote. Visitors can also access the photobooth where they can take their picture with HI-CHEW Bites and share them digitally with friends or family.
Chief Representative for the USA & President and CEO of Morinaga America, Inc. Teruhiro Kawabe commented on the HI-CHEW Bite-Size Candy Shop saying, "Brand fans will find that all of the details used to create the Bite-Size Candy Shop bring HI-CHEW Bites to reality. The candy shop will be a summer pop-up that consumers won't want to miss, and we are thrilled to bring four days of excitement and HI-CHEW fun to New York City."